|Launched||02 February 1999|
|Closed||28 September 2009|
|Slogan|| I'm Using My Noggin (former)|
It's Like Preschool on TV (last)
|Broadcast area||United States, United Kingdom|
|Headquarters||New York City|
|DirecTV|| Channel 301 |
Channel 1301 (VOD)
|Dish Network||Channel 169|
|Available on most cable systems||Check Local Listings for channels|
|Verizon FiOS||Channel 256|
Noggin was a 24/7 cable television network in both the United States and the United Kingdom intended to help kids learn. This channel debuted on 2 February 1999 and features Moose A. Moose and Zee. It is one of Nickelodeon's sister channels, concentrating on preschool programs.
From 1 April 2002 - 31 December 2007, the channel only aired between 6:00AM and 6:00PM Eastern/5:00AM and 5:00PM Central, with The N airing through the rest of the channel's airtime. Noggin is now 24/7 on Dish Network since 6 May 2009.
Noggin Video OnDemand
- → Main article: Noggin/Videos.
Former Programming from Noggin (Shows marked with NJ air on Nick Jr.)
|Show||First Air Date||Last Air Date|
|Blue's Clues NJ||8 September 1996||6 August 2006|
|Dora the Explorer NJ||14 August 2000||2009|
|Go, Diego, Go! NJ||6 September 2005||Present|
|Jack's Big Music Show NJ||12 September 2005||1 April 2007|
|Lazytown NJ||16 August 2004||15 October 2007|
|Little Bear NJ||6 November 1995||1 February 2000|
|Maggie and the Ferocious Beast NJ||5 June 2000||25 April 2005|
|Max & Ruby NJ||21 October 2002||21 May 2007|
|Miss Spider's Sunny Patch Friends NJ||7 September 2004||3 December 2006|
|Oswald NJ||22 September 2001||7 September 2002|
|Pinky Dinky Doo NJ||2005||Present|
|64 Zoo Lane||4 June 2001||23 March 2003|
|The Backyardigans NJ||22 November 2004||Present|
|The Upside Down Show NJ||4 September 2006||Present|
|Wonder Pets NJ||3 March 2006||Present|
|Wow! Wow! Wubbzy! NJ||28 August 2006||Present|
|Franklin NJ||3 November 1997||20 December 2006|
|Gullah Gullah Island NJ||19 January 1994||2 January 1999|
|Yo Gabba Gabba NJ||20 August 2007||Present|
|Oobi NJ||1 April 2003||Present|
|Toot & Puddle NJ||16 November 2008||Present|
|Kamek's Great Journey to Yoshi's Island||7 April 2007||Present|
In addition to classic episodes of Nickelodeon favorites such as Blue's Clues and Dora the Explorer, and original shows such as Oobi and Jack's Big Music Show, many preschool-oriented shows originating from non-U.S. English-speaking countries that would otherwise not likely be seen on American TV are shown. Some examples include Franklin from Canada and Tweenies, Connie the Cow, Tiny Planets, and 64 Zoo Lane from the UK. However, in 2006, this is being de-emphasized; Tweenies was permanently pulled from the schedule in January, and Tiny Planets was pulled in April 2006. Tiny Planets was previously shown intermittently — but not every day — at 6am Eastern/3am Pacific, as Tweenies was for a year until it was pulled. Since July 2006 this is also being done with 64 Zoo Lane, suggesting that it too may disappear eventually (however, unlike the other two shows, they also sometimes are showing it at 7am Eastern/4am Pacific). However, they have also recently introduced The Upside Down Show, which is from Australia (though like the British Tiny Planets, has American origins via Sesame Workshop).
Noggin claims it does not run commercials, but it has shown ads between shows. The most memorable of these were for Mud N' Bugs Cereal, Connie the Cow's Milk Break, and a music video that tied in with the film Curious George. The channel's only other apparent revenue comes from fees paid by cable television distributors, and it is presumably allowed by Viacom to run at a financial loss because of its role in introducing preschoolers to the concept of music videos and the important Nickelodeon brands Dora the Explorer and Blue's Clues.
The network has also become a launching point for the music videos of pop musician/children's performers like Laurie Berkner, Lisa Loeb and Dan Zanes, initially as filler between 23-minute-long shows run commercial-free, and (because of their success in that format) now as music video shows like Move to the Music. Also, when Sesame Workshop’s classic shows aired on Noggin, they had to be edited for running time (see The Electric Company).
Noggin was originally created as a joint venture between Viacom's Nickelodeon and the Children's Television Workshop (now Sesame Workshop), but Sesame Workshop's interest was sold to Nickelodeon in 2002, though Sesame Workshop continues to develop content for the network, including Play With Me Sesame, an interactive show based on the original Sesame Street.
At one point, Noggin was targeted at preteens, but the format was changed, due to low ratings. The network takes its name from a slang term for "brain" (see Wikipedia:noggin), reflecting its original purpose as an educational channel. Until the autumn of 2003, the network aired classic episodes of Sesame Street, as well as classic Sesame Workshop productions such as Sesame Street Unpaved and The Electric Company. As of 31 August 2005, Noggin no longer airs any show produced by Sesame Workshop, except for Play With Me Sesame and The Upside Down Show (which like Tiny Planets was a foreign production by them).
These are some of Noggin's logos:
The United Kingdom channel
Noggin UK was a children's television slot broadcast on MTV's free-to-air music channel, TMF, from 7am to 9am daily. It launched in its most recent format on 30 January 2006. It was the first commercial children's television channel to air on the UK's DTT platform, Freeview, followed by CITV, then lastly Playhouse Disney on ABC1. Prior to its launch on TMF, it was carried as part of Nick Jr. between 8pm and 10pm, but focused on classic animated children's programmes from the late 1960s to early 1990s. This strand has since been replaced with Nick Jr Classics. It is based on the USA-owned channel Noggin.
On Monday 25 September 2006, Noggin was replaced by a new strand named Nick Jr on TMF, which is identical to its predecessor with the exception of the new branding.
- Phred - Phred was the first host when Noggin was aimed at older kids. He had two shows, The Phred on Your Head Show, and The URL with Phred Show.
- Feetface - Feetface was the host when Noggin was for preschoolers and older kids. He was replaced by Moose and Zee. He was the first ever Noggin host. He said goodbye when Moose and Zee were the new hosts.
- Moose A. Moose and Zee - The last hosts of Noggin. They also used to be the of the new (at that time) Nick Jr. channel along with Zee, with Feetface no longer being on the channel.